The North Yorkshire and East Riding ITT Partnership provides quick access to teacher training providers in North Yorkshire & the East Riding. The group is made up of a number of teacher training providers located across Yorkshire and the East Riding, an area that, depite offering some of the best teacher training in the country, has traditionally found it difficult to reach people. Because of this we worked closely with the group to develop a modern, eye catching and exciting brand identity that works on several levels.
The group came to us with a blank slate and asked us to develop a brand identity, name and brand guidelines to help them establish themselves amongst an increasingly competitive market. The name was created as a visual play on the work TEACHER that still included references to the areas covered by the groups individual providers. As well as creating a modern brand image we wanted to develop a logo that could be versatile and could be used by each of the groups partners. We achieved this by creating a vibrant and recognisable badge logo, with a simplified centre insert that could either contain the brand name, variations on text or individual provider logos. The brand name was developed