We developed an online presence for Manchester Nexus SCITT with the aim of reaching high quality trainee teacher applicants for the Oldham based teacher training provider.
A multi-platform campaign was delivered, which connected with individual target markts, drove traffic to the Nexus website and increased the number of applicants.
Our team of expertise recommended for the campaign to focus on Facebook, Twitter and LinkedIn in order to effectively connect with applicants of all ages and backgrounds – tapping into the platforms where we knew we could reach students, recent graduates, those looking to change their career and the like.
Our creative approach included the creation, publishing and management of content that was designed to instigate discussion and engagement – highlighting the fun, creative side of teaching.
Manchester Nexus’ high quality, modern approach to training needed to be reflected in any print or digital materials produced as part of an ongoing campaign.
Therefore, we also created a brochure which featured bold, lively imagery, punctuated by snappy, informative text to engage with potential trainees, also providing a concise overview of the SCITT’s training offer.