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Using Social Media for Marketing and Recruitment

For some people, social media is an outlet for their inspiration, creativity and wisdom. For others, it’s a great way to share with the world what they had for breakfast. However, due to everyone being on social media for one reason or another, it makes it the perfect place to recruit new trainees and teachers.  

It’s no longer enough to simply rely on incoming web traffic when all your competitors have social media accounts sending people their way on a daily basis. If you’re still on the fence about whether or not you want your organisation to become open to the world on a whole new level, here are some factors that might sway your opinion.

Improved brand recognition

You don’t need every person under the sun to follow you in order to have a recognisable business, as it only takes one follower to share your posts for you to be noticed by hundreds of other users scrolling through their news feeds. The more people who share your content, the greater the reach and recognition.

Increased digital publicity

You no longer have to wait days to showcase developments in your business – through social media, you can immediately show off your latest achievement through images, videos and live streams.

Statistics have proven that interacting through social media networks even just 2-3 times per week can significantly increase your online presence in both traditional and digital marketplaces, meaning you’re building new relationships in just a few clicks.

Higher brand authority

When a person wants to compliment a business or service, they now turn to social media to do it. Your interaction with customers through your channels makes them feel more comfortable talking both to you and about you, helping to build a rapport and develop regular, two-way communications.

A customer’s good reviews and comments can influence others to get involved in your business, and if you get people on board who have a large digital presence, your traffic can suddenly skyrocket as a result.

Improved brand loyalty

Education businesses that engage with people on social media undoubtedly benefit from much higher audience loyalty. The ability to interact and connect with your brand enables the individual to grow this loyalty, eventually turning them from a follower into an advocate. 

Richer user experiences

By having a strong social media presence your business not only shows that it’s digitally active, but also that it’s approachable. If a potential trainee or teacher has any questions and they see that your business is actively posting every day, they’ll feel comfortable knowing they won’t be waiting long for a reply. This works wonders for recruitment drives in particular.

Improved customer insights

Social media gives you the opportunity to learn what your customers are interested in and how they behave, which is fantastic insight. For example, you could monitor user comments to see what people think of your business, all while gauging which types of content generate the most interest. You can then use this insight to improve your marketing strategy and awareness campaigns going forward.

We’ll do it for you

Social media management can require a lot of time and effort. If you’d rather have it taken off your hands, our digital experts will run it for you. Simply get in touch at hello@bigpinkfish.com or call 0161 507 3365 and we’ll create a tailored social media plan that fits your needs and goals.

The Power of Teacher Training Blogs

As a teacher training provider, you need to ensure that your website is attracting new visitors and giving them a reason to explore what you have to offer. A regular blog is an excellent means of achieving this, as it gives people a reason to remain on your site for longer and digest your insight. Read on to discover the power of high-quality blog posts and how they will benefit your organisation.

Drive more traffic to your website

A website full of useful information is great, but your traffic will remain limited until a more proactive approach is adopted. If you want a stream of new visitors finding out what your courses are all about, blogging is the way forward.
A carefully considered, consistently updated and well-written blog can help potential trainees to find your website in many ways. It could be anything from your Google Search ranking improving, to other websites linking to your own, not to mention an increased visibility on social media. Whatever the case, it’s all good.  
Your articles should be relevant, helpful and easy to read. Meanwhile, a mix of topical and evergreen content will increase the likelihood of you being found by people interested in training to teach within your region.

Social media gold

Coming up with thought-provoking and engaging content for your social media channels on a daily basis can be difficult. It’s all well and good sharing other people’s articles and posts, but what about driving traffic to your own website?
This is where blog posts come in very handy. If you’ve written something great on your blog, the next step is to shout about it on social media. Post the link along with a brief description and perhaps a couple of relevant hashtags – this can really boost your views and help to build a loyal audience.

Everyone loves a freebie

Offering free advice demonstrates your commitment to helping people to explore the exciting world of teaching. Topics can include anything that you believe will help them along their journey, such as a list of top resources, a guide to applying through UCAS, explaining the role of a mentor, health and wellbeing advice, and anything else that will benefit your target audience.

Build brand identity

The word “brand” isn’t just for businesses, it very much applies to teacher training providers too. Through a blog, you can tell your story and evolve your style, which will help visitors to get a real feel for who you are, what you do and how you deliver it.

Writing helps you to focus

It can be extremely useful to write about new developments, techniques and trends in the teaching world, as in the process you’ll further enhance your brand’s voice and values. It’s also a great way for teacher training providers to discover which direction they want to go in next and refocus their strategies, such as a greater emphasis on attracting final year university students or working out what visitors want to experience at your events.

Get in touch

Researching, writing and managing a blog can take up a lot of time and energy. If you’d rather leave it to the experts, get in touch with us at hello@bigpinkfish.com or call 0161 507 3365 and we’ll create a tailored content plan that fits your needs and goals.

From University to Teacher Training

Moving on from university to the big world of work is often a serious step up and change of pace. There are exciting challenges, fresh opportunities and new anxieties. However, it’s important for the future workforce’s new trainers and employers to minimise the shock of this significant change. Doing this well can increase the morale of new employees, ease their transition and aid their development. Doing it badly can be damaging for both employee and employer.

Against a background of unprecedented hiring difficulties and high drop-out rates, these are important considerations to make. Training providers need to focus on making the transition from university to teacher training as smooth and straightforward as possible.

From education to vocation

On entering an Independent Teacher Training programme, most trainees coming straight from university will have had a long history of mostly theory-based education, where the objective is to familiarise oneself with a subject in the abstract. Moving from this kind of education to vocational training involves a change in working structure and objectives that can throw off even the smartest student-turned-trainee. Training aimed at understanding how to apply techniques in order to fulfil a new role can be a very new experience. Support in the new modes of learning and working involved in this can be valuable to the trainee, ensuring that they begin to realise their full capability as quickly as possible.

Useful and accessible mentoring programmes oriented around the personal, as well as the professional, needs of trainees can make all the difference in this stage. It can help people have a reference point for these new and unusual challenges, as well as a go-to guy or gal for the unique problems and questions that aren’t covered elsewhere.

Step changes and stress

The other major change is the increased level of stress that many new trainees, fresh from the potentially relaxed schedules of university, experience. No matter how supportive school centred training providers are, there will always be an initial shock of anxiety, but it can be minimised.

Having an individual to talk to on a personal level at work can help here; sharing issues of stress and anxiety can be cathartic, as well as aiding resolution. In structural terms, there are well developed ways of incorporating stress relieving techniques into work environments, such as teaching in a constructive way. Many of them are well documented online both formally and informally. These include mindfulness, Cognitive Behavioural Therapy and classic relaxation techniques, such as moments of quiet during a busy and noisy schedule. All of these help the trainee to feel and perform better, thereby aiding the institution.

When it Comes to Teaching, Age is Just a Number

Training to become a teacher through a SCITT is perfect for people of all ages, from recent graduates who have always known that they want to teach, to those in their forties, fifties and even sixties who are looking for a more fulfilling career.

It’s easy to think that people who are barely out of school themselves have the advantage due to being more familiar with modern trends, yet there are so many factors that work in favour of older generations and complement the role of an educator. Below are a few examples in case you’re worrying that your age will negatively affect your success in the world of teaching.

Life experience

The most obvious point is that the older you get, the more life experience you gain. From working in various jobs over the years and moving around (which is a great way to respond to new environments), to usually finding it easier to make friends and get along with a range of personality types, it’s amazing how life helps us to naturally adapt to unique circumstances.

Happier and more self-confident

As we get older, we tend to lose much of our negativity and stop constantly finding flaws in our own looks, behaviour and abilities. Simultaneously, we increase in self-control and look for more opportunities to help others, which in turn boosts self-esteem and makes us more capable of finding satisfaction in small wins as well as major accomplishments.

Brain plasticity

The phrase “you can’t teach an old dog new tricks” has been abandoned as poppycock. In fact, the brain continues to produce fresh neurons and is able to reshape its functionality according to the information it assimilates. This means that middle-aged people are often able to adapt to change even faster than their younger counterparts, as their grey matter is more accustomed to transforming in response to its environment.

What’s more, whilst younger people use only one side of their brain for specific tasks, age results in both hemispheres being able to tackle a problem together, which is called bilateralisation. The result is greater power of reasoning and enhanced problem-solving skills, which will certainly not go amiss in the classroom.

Prioritisation

Becoming a teacher further down the path of life means that you’ll most likely have ticked a lot of boxes on your to-do list. You’re probably married and have kids of your own, along with a mortgage, a comfortable financial situation and a fair few travels under your belt. You will of course still have goals and dreams, but they’ll be easier to incorporate into a hectic work schedule, therefore allowing you to focus on career development without worrying about juggling too many things at once.

Higher work satisfaction

Because you’ve either had a few jobs over the years or worked in another sector for as long as you can remember, moving to a vibrant, interesting and valuable new career will prove incredibly rewarding. It’s certainly not a case of being able to sit back and put your feet up, as teaching comes with its fair share of challenges and stress, but your role as a worldly-wise educator will make everything very worthwhile, not to mention a lot of fun.

Are you entering a career in teaching a little later in life? Let us know about your experiences through social media by tagging in #BigPinkFish